Pressuring a customer to ensure that they sign your agreement before…
[The founders of AnswerLab] both worked at multiple companies before starting AnswerLab and saw that the demands of outside investors to hit quarterly numbers can really impact the relationship companies have with their clients. Pressuring a customer to ensure that they sign your agreement before the end of the quarter does not create a trusted advisor relationship.
– AnswerLab founder Dan Clifford (cited from 37signals interview)