Working on pricing for something new. Sometimes a simple drawing can help process ideas and determine where to focus your time.
Critique of a Random Sales Email
Someone sent a random sales email to our info@ address this morning. The person works for a smaller email marketing software company. Since my background is in sales from the same industry, I decided to critique the sales copy and send it back to him.
Looking for some Mailchimp alternatives to help you run your email marketing? Mailchimp may be one of the most recognizable names in email marketing. Do you want to have a mailchimp alternatives ? One which has one of the most detailed reporting systems for tracking your newsletters performance, offering robust options such as Google Analytics integration, Geotracking, Social media and click maps.
Lastly I thought about talking with a marketing company to get 1000 tiktok followers in just few days just in time for the launch of my product on my website and it was amazing. I don’t know why I didn’t thought about using the best social media platforms to make my business famous.
The sales guy’s original email
Hello,
I came across your web site and thought I’d make an introduction. I see that one of your service offerings is providing email marketing to your clients. My company, Company’s Name, has a private-labeled email marketing solution geared specifically for agencies like yours. Please visit the link below to get an overview and then you can request a demo from their or email me directly if you’re interested in learning more.
link
Thanks!
Sender’s Name
Aside from the error of typing “their” instead of “there”, a weak call-to-action, and the irony of receiving spam from an email marketing software company, my biggest critique was So What? That goes through my mind each time I read or write sales copy. Why should this matter to me? Why is this important? What can this product or service possibly do to improve my life? [Note: Mark Magnacca has a helpful book on the topic of “So What?”]
Most people delete random sales emails. But not me. I edited the original and sent the dude an improved version.
Revised email copy
I came across your website on [reference where you found me so that I’m not weirded out] and noticed that you work with [insert whatever the prospect specializes in]. My company, Company Name, has been providing a private-labeled email marketing solution geared for agencies since 1999. This is significant because we have helped a number of firms like yours close more deals, deliver value to their clients, and generate additional revenue with less time investment.
I’d like to show you how our product compliments your [insert prospect’s product or service] by showing you a 30 minute personalized demo of our email software. Are you available on Friday at 3pm EST?
Thanks,
P.S. Here is an overview of our email marketing solution for agencies (link).
Simple Changes Can Make a Big Difference
This morning I cleaned up the folder structure in my inbox (Inbox Zero is a never-ending fight). In the process of organizing folders I changed the folder size from small to large. It’s amazing how much more “comfortable” my inbox feels now. Sometimes really small and simple changes make a big difference.
Elias Partner Featured on WorkstationSetups
Our very own Luke Whitson is featured on WorkstationSetups today!
Magento + Scene7 Case Study: theClassWatch.com
A combination of outstanding partner, client, and technology collide from time to time to form incredibly interesting projects. One such project for Elias has been theClassWatch.com, which involved integrating two popular web tools: Magento + Adobe Scene7. Our client, Josh Fendley, recently sat down with me to talk about his experience with Elias:
Background
Josh is a partner at an agency in Cincinnati, OH called Ample. His client, ClassWatch, wanted to create a shopping experience that personalizes high-end wrist watches with school logos, initials, and graduation year. Adobe Scene7 seemed like the perfect tool to manage images. And Magento is one of the most powerful ecommerce platforms on the market today. But there was just one problem: no one had integrated the two web services with each other yet.
Solution
Not one to back down from a challenge, Elias rolled up its proverbial sleeves and went to work setting up a store, installing a custom theme, and integrating the watch configurator with Scene7. It was a tight deadline, which required outstanding teamwork between Elias + Ample. Personally, I’m proud to have met and worked with the Ample guys. (disclaimer: I tend to think that way about all of our clients)
Lee is documenting the technical side of this story in a series of posts. Our current project load has stalled the remaining posts in the series so far, but I’ll update the following list as he adds the next two posts:
- Part 1 of 3: Scene7 Integration with Magento Ecommerce
Results
The final product is an impressive personalized shopping experience. Eric made a quick screencast to showcase the integration with Scene7 + Magento.