“The biggest mistake that we consistently made is that we kept getting all kinds of interesting marketing ideas…The one thing we learned over 5 years is that nothing works better than just improving your product…If we had taken all the effort we put into these crazy schemes and put it into moving our software development schedule ahead by the equivalent amount, it would have paid off much more.”
– Joel Spolsky, cofounder Fog Creek Software and author of Joel on Software
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